Marketing Exploratory Report

As a sophomore in my Marketing Research class, our final project was assigned as an Exploratory Report where a group and I researched a topic of our choosing. For my group's project, I worked with Marta Pursley, Wei Wang, Avery Peterson, and Elliot Russell for three weeks to compile a research report that focused on the question: When is the best age for a child to begin owning a smartphone? The goal was to put together all the skills we learned involving marketing research throughout the year, and I believe this course prepared me to effectively research a topic when needed in marketing plans.